About us
What we do
How do we do it
At which scale
What we do
WAO promotes the healthy benefits of avocados by sharing insights and research on the fruit’s nutritional values, and its sustainable production.
We set up consumer education campaigns through media (press releases & interviews), trade and retail partnerships.
How do we do it
Through our multilingual social media presence on Facebook, TikTok and Instagram, we reach out to new generations, and to the avocado industry via LinkedIn.
We also share best practice and help our members – most of whom are small and medium sized avocado growers – to connect and get easier access to Europe and other emerging markets.
At which scale
We are currently supporting over 30 retailers across 12 European markets – as well as new emerging consumer markets like India – to promote avocados.
As we approach our tenth anniversary, our agile organisation is working hard to expand our network further to many more avocado-growing countries and consumer markets around the world in the coming years.
Why we do this
What we aim for
Why we do this
The purpose of the World Avocado Organisation is to create a harmonious balance between meeting the need for more healthy diet options, safeguarding the environment, and uplifting the livelihoods of those engaged in avocado production.
What we aim for
The World Avocado Organisation aims to meet the increasing consumer demand for healthy dietary options and to support the avocado industry in becoming more sustainable.
Many countries are facing health crises when it comes to chronic conditions like diabetes and obesity.
Avocados, thanks to their incredible nutritional value, can contribute to helping to improve diets across the world.
With a long term vision
WAO is also dedicated to supporting avocado growers in adopting eco-friendly methods and technologies that further reduce the water and carbon footprint, preserve biodiversity, and ensure long-term viability of avocado farming especially with climate change imposing new challenges.
WAO strives on
.. Creating a positive impact on local economies and communities.
We do this by promoting fair trade practices, equitable distribution of resources, and empowering avocado growers and their communities through education and economic opportunities.
With a long term vision
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WAO strives on
